Every shot is once in a lifetime. Honor it. it’s Performance Law #4, and an expression of our unwavering focus – maximizing your accuracy at the moment of truth. You’ll find the cold, hard proof in the industry’s most advanced family of riflescopes. Enter our flagship development: the one and only brightest in the world, Elite. Delivering light transmission, ruggedness and image quality unsurpassed. And for 2012, we’re proud to unveil our Legend Ultra HD riflescope. Ounce for ounce, the most dominant performer ever offered in its class.

As always, we continue to honor your shot of a lifetime with leading technologies like RainGuard® HD, the DOA reticles and more, to get you on target and on game like no other riflescope manufacturer in the world.